Waste management digitalization has opened the doors for effective and accurate waste management
The European Parliament acknowledges the circular economy as: “a model of production and consumption, which involves sharing, leasing, reusing, repairing, refurbishing, and recycling existing materials and products as long as possible. With this methodology, the life cycle of products is extended.
In practice, it implies reducing waste to a minimum. When a product reaches the end of its life, its materials are kept within the economy wherever possible. These materials can be productively used repeatedly, which creates additional value.
Here at Intro Sustainable resources, we aim to move away from a linear economy model, which shortens the lifetime of a product; and instead, shift towards activating a circular economy in Egypt and the MENA region. The circular economy favors activities that preserve value in the form of energy, labor, and materials. This means designing for durability, reuse, remanufacturing, and recycling to keep products, components, and materials circulating in the economy. For us to achieve this we work with our subsidiary company, Bariq, as our circular recycling arm.
BariQ is the first “bottle-to-bottle” Recycling facility in the MENA region which is backed by world-class technology providers. Bariq processes post-consumer plastic PET bottles and provides top-quality food-grade pellets to major international bottle and food container makers as well as major recycled-material fiber producers throughout Europe and the United States.
BariQ’s pellets are proudly approved by international regulators, including the U.S. Food and Drug Administration (FDA), the European Food Safety Authority (EFSA), REACH, and Health Canada.