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About
We established Intro Sustainable Resources (ISR) in 2020 as one of Intro Group’s subsidiaries to develop the green economy and empower various entities with sustainable solutions in the power and utilities, and resource recovery sectors.
Over the years, we have worked with national and international entities, trailblazing a green path of profitable sustainability. Under ISR, there are two different arms:
Intro Sustainability Power and Utilities (ISPU) and Intro Resource Recovery (IRR); each arm provides industry-specific solutions and together they provide integrated waste-to-energy solutions.
Intro Sustainable Resources has been enabling the green economy in Egypt through its diverse energy and waste projects. It is constantly engaging in dispersing environmental awareness and developing sustainability solutions in Africa and the Middle East. In 2021 ISR received the provision of a senior secured from the European Bank of Reconstruction and Development (EBRD) to finance a pipeline of green projects. In the same year, ISR acquired Bariq, the biggest bottle to bottle PET facility in Egypt and the Middle East and is currently developing the recycling plant to become the biggest in Africa.
MISSION
Enable the Green Economy
VISION
To Become The North Star of Environmental Sustainability
OUR VALUES
Adaptability
We aim to lead the sustainability industry, hence we continuously adapt to advance using creative and tactical approaches. This is why adaptability and resilience are apart of our core values.
Diversity
We embrace differences, whether in working methods, thinking strategies, skill sets, or background experiences; by doing so, we have cultivated a rich team full of different and brilliant ideas, stocked with various resources to power and execute those ideas.
Courage
Creativity, courage, and vulnerability are directly related. We seek to create a safe working environment that allows our team to fully express their creative ideas and test the limits of their imagination while empowering them to take risks into new innovative realms.
Optimism
Nothing will get better if we keep focusing on the negative; this is why we encourage our employees to maintain an optimistic mindset that recognizes the negatives and positives and works towards offsetting the negative.
Sustainability
Sustainability is the backbone of any project we venture into. It’s our core value, and throughout the years, we have proved that profit can be sourced from innovative green solutions that serve the planet and maintain a steady profit stream to its organization.
WORKING CULTURE
Our working culture is guided by our values. At ISR, new ideas are always encouraged, examined and developed. Projects are assessed in terms of their sustainability with regards to their economic, social and environmental impact. It is a fast paced environment that fosters innovation, leadership and resilience. We always try to maintain a positive attitude in the face of challenges and obstacles. Above all, we trust in our teams ability and integrity and in their diverse skills and mindsets to deliver the most effective solutions to our partners.
